Good Tape for newsrooms
Summary
- Good Tape helps newsrooms turn hours of audio into accurate, searchable text in minutes.
- Award-winning Danish digital newspaper Zetland relies on Good Tape daily to save thousands of hours of journalist time each year.
- Tav Klitgaard, CEO of Zetland and Chair of Good Tape’s board, highlights the extraordinary ROI of automated transcription.
- Lea Korsgaard, Zetland’s co-founder and Editor-in-Chief, describes a clear “before and after” in her newsroom.
The transcription tool made in a newsroom
Every newsroom, large or small, runs on interviews, recordings, press conferences, and panels. Journalists are constantly capturing audio in the field, and every piece of audio has to be turned into text before it can become a story. That process takes time. Manual transcription is one of the most universally disliked parts of journalism.
A single one-hour interview can cost three to four hours of painstaking typing, even for an experienced reporter. Background noise, multiple speakers, or foreign languages can stretch that even longer.
Multiply that across a newsroom with dozens or even hundreds of reporters, and the hours lost quickly become staggering. Valuable journalist time is eaten up by repetitive tasks instead of what really matters: reporting, analysis, and storytelling.
Trusted by the people who do not trust tech
Journalists and newsrooms work with sensitive material, from confidential sources to embargoed reports, so trust is essential. Good Tape protects every file with encryption in transit and at rest, stores all data on GDPR compliant EU servers, never trains AI models on user recordings, never shares data with third parties, and deletes files automatically unless you choose to keep them.
A signed DPA is available for teams that need formal compliance.
Used by journalists around the world
Good Tape is a trusted part of the modern newsroom. Journalists around the world use it to transcribe interviews, press briefings, podcasts, and field recordings with accuracy they can rely on.
From freelancers to international correspondents, reporters choose Good Tape because it is secure, simple, and built by people who understand the pace
and pressure of journalism and who have developed tools to solve the challenges in the industry.
Book a demo
Hi, I’m Lasse, If you’re interested in Good Tape Business for your newsroom please book a meeting with me, using the link below. I’ll help tailor a custom plan for your organization.
For teams with fewer than 10 people, visit our FAQ
for a step-by-step guide on setting up and inviting
your team to join you on Good Tape.
Professional features
Priority transcription for lighting fast processing and no waiting times
Speaker labels let you know who said what and when
AI Summaries to quickly get insights and information
Recording app to streamline workflows (coming soon)
Bulk uploads to save even more time when starting projects
Audio playback so you get clarity with every word spoken
100+ languages so you can work across boarders
Collections that help you organize files and have overview
Export subtitles for easy .SRT subtitles to allow for accessibility
Smart search, translation, DPA, priority customer service and more
Save thousands of hours in your newsroom
Transform your workflow with Good Tape
Case study: Zetland
Zetland is a Danish award-winning digital newspaper, known for its long-form journalism and daily news podcast. With a staff of 30–35 journalists, they needed a solution to one of their biggest bottlenecks: transcription.
Before Good Tape, every interview had to be typed by hand. Reporters spent hours stuck at keyboards, dreading the task. It was inefficient, it drained morale, and it cost the newsroom valuable time.
Good Tape was first developed in close collaboration with Zetland’s journalists, and today Zetland remains a heavy user of the tool. CEO Tav Klitgaard also serves as Chair of Good Tape’s board.
“At Zetland, we have about 30 to 35 feature journalists, and they do a lot of interviews. Whenever they finish an interview, they need to turn the audio into text so they can search, quote, and build stories. Before Good Tape, we did this manually, and it took hours. Everyone called it one of the worst parts of the job. Now, you upload the file, and within minutes the transcript is there. You can start being creative immediately.”
The math speaks for itself:
- Each one-hour interview used to take a seasoned journalist three or more hours to transcribe (easily 6-8 for a normal person).
- With dozens of journalists conducting multiple interviews a week, this added up to hundreds of hours wasted per month.
- Good Tape cuts that time to minutes, creating thousands of hours of yearly savings.
“Not only was manual transcription tedious, it was expensive. Turning three hours of work into five minutes makes Good Tape extraordinarily profitable for us. From a CEO perspective, it is one of the best investments we have made.”
Tav shares his advice:
I would recommend everyone working with qualitative interviews to use automated transcription.
Editor-in-cheif’s perspective
For Editor-in-Chief and co-founder Lea Korsgaard, the change is visible every day in the newsroom.
“Our employees use Good Tape all the time. For interviews, podcasts, translating conversations, or pulling text from video. It is such an easy way to get the information you need in seconds. We have saved tons of time, tedious time that is now spent on the creative side of journalism.”
Lea sees a cultural shift:
“There is really a before and after Good Tape in the newsroom. Before, we lost hours every day to transcription. After, we have time for reporting, editing, and collaboration.”
I just used it to get text out of a video interview. Back in the day, it would have taken 20 minutes.
The newsroom impact
Neither Tav nor Lea put a number on the total time saved, but with 30+ reporters using Good Tape across hundreds of interviews, the savings are immense. Consider:
- 30 journalists conducting two one-hour interviews per week.
- 60 interviews, each requiring three or more hours of manual transcription.
- 180 hours of journalist time lost every week.
- Nearly 9,000 hours per year.
With Good Tape, those 9,000 hours collapse to just a few hundred. The return is measured not only in efficiency, but also in morale and output. Reporters spend more time on what they love. For Zetland, Good Tape has become invisible infrastructure. It is not just a tool, it is part of how journalism gets done.
We’ve saved thousands of hours. Instead of manually transcribing we now push a button.
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Frequently asked questions
What makes Good Tape different?
We focus on one thing: transcription. Good Tape is fast, secure, accurate, and simple. No data selling, no training on your files, no clutter.
How accurate is Good Tape?
Good Tape delivers some of the most accurate AI transcripts available, supporting multiple languages, accents, and fast speech. You spend less time correcting and more time creating.
Does Good Tape support multiple languages?
Yes, more than 100+. From English, Spanish, and French to arabic, Hindi, and Mandarin, Good Tape handles accents and dialects with ease.
Is Good Tape secure to use?
Yes. Files are encrypted, stored safely within the EU, and never shared or used for AI training. We’re fully GDPR compliant and offer signed DPAs.
Can I use Good Tape on my phone?
Yes. The Good Tape app for iOS and Android lets you record, upload, and transcribe instantly, with live feedback on audio quality.
How fast is Good Tape?
Manual transcription takes 6–8 hours per hour of audio. Good Tape does it in minutes, fast and accurate.
How much does Good Tape cost?
Good Tape is affordable for individuals and teams, with flexible Free, Pro, and Business plans.
What happens to my files in Good Tape?
Your files are deleted automatically after transcription unless you choose to keep them. They’re encrypted and stored securely within the EU.
Can I use Good Tape for my team?
Yes. Good Tape Teams lets you share, organize, and collaborate securely on transcriptions and projects.
Transcription journalists actually trust
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