Good Tape podcast
Summary
- Tape Happens is a four-part, narrative-driven mini-series about how Good Tape grew to millions of users in just 2 years.
- Hosted and produced by Seraina Silja Hürlimann, Marketing Manager at Good Tape and former podcaster.
- Features voices from founders, journalists, users, and the Good Tape team

Every company has a story, this is ours
Tape Happens is a raw, honest, four-part documentary podcast about how a weekend hack turned into a tool trusted by millions of professionals worldwide. It’s about mistakes, lucky breaks, users who believed in us, and the people behind the product.
Produced and hosted by Seraina Silja Hürlimann, Marketing Manager at Good Tape (and experienced podcaster in her own right), the series is for anyone curious about startups, media, AI, or the messy human journey behind a product that shouldn’t have existed (but did). We hope you enjoy the podcast, and that it inspires you and gives you some insight into what we do at Good Tape.
When a weekend hack changes everything
Episode 1: What happens when a developer, a newsroom, and a Slack thread collide? This episode uncovers the birth of Good Tape. You’ll hear how Danish journalists were drowning in the pain of manual transcription, how developer Jakob Steinn stumbled across Whisper on GitHub, and how a scrappy prototype left reporters speechless and led to the future of AI transcription in journalism.


When a tweet goes too far
Episode 2: Can a handful of tweets really change everything? This episode tells the story of how Good Tape spread before it was ready. From demoing the audio to text prototype in a Copenhagen bar to suddenly being the talk of the Danish media industry, Episode 2 is about momentum and the risks of growing faster than planned.
From free to paid
Episode 3: At some point, every project has to grow up. This episode covers Good Tape’s leap from side project to serious business. You’ll hear how the team decided to introduce subscriptions, how they brought in another co-founder and how they managed to turn thousands of free users into paying customers.


Staying human in an AI world
Episode 4: Behind the AI is a team of humans. This episode explores how Good Tape built a culture that prioritizes people, not just growth. You’ll hear about our decision to stay small and weird, why we let a robot send people home from the office, and how creating a people-first workplace became our superpower.
Meet our talented and passionate team
Behind every episode of Tape Happens and every new feature in Good Tape is a small but mighty team of A-players. We’re a diverse mix of developers, founders, marketers, and creatives working side by side. On our team page, you’ll meet the people who design, code, market, and support Good Tape every day.
Behind the AI we are real people, you can meet us, connect us with us and contact us.


Need transcription for your podcast?
Podcasts live on conversation. But a raw conversation is only the beginning of the process. To make an episode, hosts and producers need to organize material, find the right quotes, structure a narrative, and edit hours of audio into something tight and engaging.
Want to join a world class start up?
Curious about the team behind Good Tape? Interested to join us? Our careers page gives you an inside look at what it’s like to work here, our culture, and our values. We’re not just building an AI transcription tool; we’re building a workplace where trust, openness, and collaboration are more than buzzwords.
Whether you’re a machine learning engineer, UX designer, marketer, or storyteller, your work will have a direct impact on millions of professionals around the world who trust us to deliver reliable transcriptions every day.

Trusted by professionals and teams
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Help center (FAQ)
Who created Good Tape?
Good Tape is a Danish company based in Copenhagen, Denmark Built by journalists and technologists who hated manual transcription. What started in a Danish newsroom is now trusted by millions of professionals worldwide.
What makes Good Tape different?
We focus on one thing: transcription. Good Tape is fast, secure, accurate, and simple. No data selling, no training on your files, no clutter.
How accurate is Good Tape?
Good Tape delivers some of the most accurate AI transcripts available, supporting 100+ languages, accents, and fast speech. You spend less time correcting and more time creating.
Does Good Tape support multiple languages?
Yes, more than 100+. From English, Spanish, and French to Arabic, Hindi, and Mandarin, Good Tape handles accents and dialects with ease.
Is Good Tape secure to use?
Yes. Files are encrypted, stored safely within the EU, and never shared or used for AI training. We’re fully GDPR compliant and offer signed DPAs.
Who uses Good Tape?
We have millions of users around the world that use Good Tape. Journalists, academics, lawyers, consultants, and creators and many more professionals rely on Good Tape for fast, secure, and accurate transcription.
How fast is Good Tape?
Manual transcription takes 6–8 hours per hour of audio. Good Tape does it in minutes, fast and accurate.
How much does Good Tape cost?
Good Tape is affordable for individuals and teams, with flexible Free, Pro, and Business plans.
What happens to my files in Good Tape?
Your files are deleted automatically after transcription unless you choose to keep them. They’re encrypted and stored securely within the EU.
Can I use Good Tape for my team?
Yes. Good Tape Teams lets you share, organize, and collaborate securely on transcriptions and projects.
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