Good Tape for content creators
Summary
- Good Tape helps content creators and professionals transcribe hours of footage into accurate, searchable text in minutes.
- Subtitles (SRT files) can be generated instantly, making content more accessible and boosting SEO.
- Transcripts save time in storytelling, editing, scripting, and stakeholder approvals.
- Manual transcription takes 6–8 hours per audio hour. Good Tape reduces that to minutes.
- Case study: Award-winning director Sasan Askari cut a 14-day transcription process down to just one day using Good Tape.
Supercharge content with transcription
Content production is about more than beautiful footage. Behind every polished film, advertisement, or documentary are hours of raw interviews, discussions, and storyboarding sessions. All of it needs to be understood, sorted, and shaped into a final narrative.
That is where transcription comes in. A transcript turns raw sound into a usable roadmap, guiding editors to the right quotes, helping creators shape storylines, and giving stakeholders an easy way to review material
Subtitles and accessibility
SRT files can be generated directly from transcripts, making video content instantly accessible to wider audiences and compliant with accessibility standards.
Time saved in editing
Editors can scan, search, and highlight transcripts instead of rewatching hours of footage. A process that once took days now takes minutes.
Stakeholder approvals
Clients, executives, and compliance teams don’t need to watch hours of raw footage. They can skim transcripts, highlight what matters, and approve projects faster.
Features creators actually need
Content professionals choose Good Tape for reliable accuracy on long form projects, support for more than 100 languages, speaker labels for interviews and panels, bulk uploads that process dozens of files at once, audio playback and more.
Case study: Meet Sasan
The challenge
Sasan Askari is an award-winning director and producer at Gorilla Agency. With more than 100 awards and nominations under his belt, he is no stranger to high-pressure projects for some of the world’s biggest brands.
On one assignment, a global advertising series for a pharmaceutical client, Sasan and his team faced a familiar nightmare: transcription. The production involved 14 long-format interviews, each running between one and two hours. These were not optional extras.
- Stakeholders needed transcripts to review and sign off.
- Editors needed transcripts to structure the story and highlight key themes.
- Accuracy mattered, because sloppy transcripts could derail the entire edit.
- The interviews were in Danish, adding an additional level of complexity.
Normally, Sasan’s team would block out 8–10 hours per interview for transcription. For 14 interviews, that added up to well over 100 hours of typing and at least two full weeks of project time dedicated to transcription alone.
The problem? They didn’t have two weeks. Production delays had already eaten into the schedule. If transcription dragged, the whole campaign delivery would be at risk.
That much work for transcription… Is just hell, to be honest.
The turning point
It was during this crunch that Sasan and his team found Good Tape. Skeptical at first, he uploaded the first interview. Minutes later, he had a clean, accurate transcript ready for use.
No typing. No rewinding. No wasted hours.
The process was so straightforward that the team quickly adopted it across all 14 interviews:
- Upload file
- Press transcribe
- Get usable text
- Send to client for approval
What once took two weeks collapsed to a single day.
I put the file in, push a button, and it transcribes everything for me.
The results
The impact was immediate and measurable:
- 100 hours saved. What would have taken nearly three weeks of human labor was finished in a single working day.
- 14-day turnaround reduced to 1. Instead of pushing deadlines further back, the team delivered ahead of expectations.
- Editing accelerated. With transcripts in hand, editors could map the storyline quickly, pinpointing the exact quotes and themes that mattered.
- Stakeholder approval simplified. Instead of forcing executives to watch hours of footage, transcripts gave them quick summaries to review and sign off.
And most importantly, Good Tape didn’t just save time, it protected the creative process.
Good Tape gives me back the clarity to focus on storytelling.
The human impact
Behind the numbers lies something more powerful: relief.
Sasan and his team had been facing late nights, mounting stress, and the very real risk of disappointing a major client. Good Tape gave them the breathing room they needed. The team could focus on directing, editing, and storytelling instead of typing transcripts line by line.
“With clients, time is money. If you lose a week to transcription, you lose momentum. Good Tape kept my team moving at the pace the project demands.”
Even better, Good Tape allowed them to improve the final product:
- Better subtitles. SRT files were exported instantly, ensuring accessibility for global audiences.
- Stronger storytelling. With transcripts as a guide, the editing process was sharper and more focused.
- Happier clients. Faster approvals and earlier delivery turned what could have been a delay into a win.
Today, Sasan uses Good Tape for all productions, and has even implemented Good Tape in brainstorms, client meetings, and even internal meetings when asked about Good Tape and AI transcription he says simply:
I can’t live without Good Tape.
Trusted by professionals and teams
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Frequently asked questions
What makes Good Tape different?
We focus on one thing: transcription. Good Tape is fast, secure, accurate, and simple. No data selling, no training on your files, no clutter.
How accurate is Good Tape?
Good Tape delivers some of the most accurate AI transcripts available, supporting 100+ languages, accents, and fast speech. You spend less time correcting and more time creating.
Does Good Tape support multiple languages?
Yes, more than 100+. From English, Spanish, and French to Arabic, Hindi, and Mandarin, Good Tape handles accents and dialects with ease.
Is Good Tape secure to use?
Yes. Files are encrypted, stored safely within the EU, and never shared or used for AI training. We’re fully GDPR compliant and offer signed DPAs.
Can I use Good Tape on my phone?
Yes. The Good Tape app for iOS and Android lets you record, upload, and transcribe instantly, with live feedback on audio quality.
How fast is Good Tape?
Manual transcription takes 6–8 hours per hour of audio. Good Tape does it in minutes, fast and accurate.
How much does Good Tape cost?
Good Tape is affordable for individuals and teams, with flexible Free, Pro, and Business plans.
Can I use Good Tape for my team?
Yes. Good Tape Teams let you share, organize, and collaborate securely on transcriptions and projects.
Transcription your audience actually trust
Content creators globally trust Good Tape for accurate transcription